Overview

aiming to boldly communicate radio disney's unique offering and benefits to families, juniper jones created an evergreen marketing campaign developed for a mobile-first audience, and consisting of positioning, key messaging, and creative for year-round use.

 
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Cross Platform.

versatility was essential so we built the campaign to be used seamlessly across multiple platforms, producing content native to each - from traditional TVC to insta stories and boomerangs to youtube pre-roll!

 
 

Move Yourself.

the "move yourself" campaign showcases eye-popping dance moves against bold, vibrant colors with dynamic messaging and type animation, positioning Radio Disney as a dynamic, interactive, and participatory brand.