Krave was looking to elevate their brand by leveraging two of the most decorated Olympians — Michael Phelps and Carli Lloyd.


Michael Phelps

We shot two days in Colorado Springs and two days in New Jersey as the Olympians were training for the upcoming games. Talk about pressure!


Carli Lloyd

Lighting for high contrast and shooting high speed gave our environments and talent an increased sense of drama, resulting in spots that feel as much like short films as commercials.