The online pet retailer subversively built a customer base, now they needed a targeted campaign to drive sales and create a nationally recognized brand.

Following our campaign, Chewy sold to PetSmart for $3.35 billion. The largest e-commerce acquisition in history.



Juniper Jones took the playful, fun quotient of their brand and translated it to motion via direct response spots. In the process, creating systems and toolkits which are ownable and scalable to their in-house studio.