An augmented reality pre-show experience designed for Starset's Immersion tour and launched at NYC's Highline Ballroom.
The work leveraged fans natural instinct to use their phones at the outset of the show with a timed, experiential element that added a heightened excitement to the show itself.
“…building an emotional narrative using augmented reality for a larger purpose than just the technology itself. ”
Done in a matter of weeks and working across disciplines including animation, Unity, iOS and Android development combined with live theatrical effects.