Setting sophisticated design in motion
To help Squarespace with their “Better Websites For All” campaign, we aimed to enhance the unique designs of the user sites by placing them in beautifully art directed environments that functioned as extensions of the in-screen elements. Thus, simultaneously showcasing the customizability of the sites while highlighting the personalities that make up the brand’s user base. We call it identity within identity.
By shooting hand models on green screen at our studio stage, we maximized flexibility and control, then edited the hand footage and animated the websites simultaneously, integrating a seamless workflow to maximize time and efficiency.
"Our partnership was one of close collaboration, working together to identify the story we needed to tell to drive sales and build our brand.”
Rich Minkoff | Head of Production