Smart and funny, can’t lose.
In collaborating with the National Geographic channel to promote the fifth season of “Brain Games”, we aimed to re-energize the successful franchise by presenting it in a new, unique way; one that would set it outside the tried and true perception-based “camera/eye tricks” used in past promotion.
“Brain Games” isn’t typically associated with comedy. So that’s where our minds went, naturally. 80’s action hero and living legend Dolph Lundgren’s isn’t typically credited for his high IQ. Pair the two together, and the resulting a-ha moment reveals the therapeutic nature of brain games.
“Finding solutions together as a team was truly fun, and collaborative at every step.”
Andy Baker - SVP/Global Creative Director
Behind The Scenes
Building a futuristic prison in a driveway in the Hollywood Hills so that you can film Dolph Lundgren escaping from it? Check out the Wanda Syke's promo we made for Epix and imagine Juniper Jones calling our 80's selves in the same way re: the above scenario.