Case StudyKraveheartfelt • inspiring

Michael Phelps

Challenge

GROW BRAND AWARENESS AND DRIVE SALES BY CREATING A POINT OF DIFFERENCE BETWEEN KRAVE AND ITS COMPETITORS.

Juniper Solution

TEAMING UP WITH LEAD DOG MARKETING GROUP AND DIRECTOR BRYCE WYMER, AND WORKING WITH TWO OF THE MOST DECORATED OLYMPIANS – TWO OF THE BIGGEST NAMES IN SPORT! – WAS A HUGE OPPORTUNITY TO ELEVATE KRAVE’S BRAND BY CREATING SOMETHING CAPTIVATING AND POWERFUL. LIGHTING FOR HIGH CONTRAST AND SHOOTING HIGH SPEED GAVE OUR ENVIRONMENTS AND TALENT AN INCREASED SENSE OF DRAMA. THE RESULTING SPOTS FEEL AS MUCH LIKE SHORT FILMS AS COMMERCIALS, INSPIRING VIEWERS TO KRAVE BETTER!

PROTEIN SNACKS FOR ALL!

watch the energy cut! >

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< check out the teaser!

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Carli Lloyd

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