Krave was looking to elevate their brand by leveraging two of the most decorated Olympians - two of the biggest names in sport! - and their commitments to training.
Juniper Jones teamed up with Leaddog Marketing Group and director Bryce Wymer to create two captivating and powerful videos, inspiring viewers to Krave Better.
We shot two days in Colorado Springs and two days in New Jersey as the Olympians were training for the upcoming games. Talk about pressure!
Lighting for high contrast and shooting high speed gave our environments and talent an increased sense of drama, resulting in spots that feel as much like short films as commercials.
“I like your product.”
- Michael Phelps, (overheard) possibly talking about jerky, but also maaaaybe talking about Juniper Jones?