Case StudyELLENgraphic • playful

Challenge

DEVELOP NEW CREATIVE THAT FULLY EXPRESSES THE BRAND EXPERIENCE OF THE ELLEN DEGENERES SHOW IN AN INNOVATIVE AND ENTERTAINING WAY.

Juniper Solution

WE NEEDED CREATIVE THAT WOULD CONTINUE TO ENGAGE OVER THE COURSE OF THE SUMMER, BREAKING FOR THE OLYMPICS, THEN RE-ENERGIZE FOR THE FALL LAUNCH. WHAT’S MORE ENGAGING THAN ELLEN’S FACE + PERSONALITY?!?

WE DEVELOPED AN ELLENIZED EMOJI SET THAT’S CUTE, SIMPLE, FUNNY AND DYNAMIC; ONE THAT SEAMLESSLY TRANSLATED FROM MOTION TO PRINT, PLASTERING ELLEN EMOJIS COAST-TO-COAST ON BILLBOARDS, BUS SHELTERS, CITY BUSES, YOU NAME IT! 😉

http://juniperjones.tv/assets/uploads/2016/08/Ellen_mockup_03c3-600x338.png
http://juniperjones.tv/assets/uploads/2016/08/Ellen_mockup_023-600x338.png
http://juniperjones.tv/assets/uploads/2016/08/Ellen_mockup_043-600x338.png
http://juniperjones.tv/assets/uploads/2016/09/Ellen_150-600x338.jpg
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