Client Dell

Data Protectors Game

Augmented Reality With Purpose

Dell needed to demonstrate small businesses data security risks and how they and their partners, Microsoft and McAfee could help protect against them. Our solution was a gamified, augmented reality experience that not only entertained but communicated product benefits.

The game has become a key marketing tool for Dell and their partners, easily deployed and well received.

Data Protectors

We handled every aspect of the game. From strategic planning and product positioning to gameplay mechanics, character design and app development.

“Games like this make people think 'Oh, my data’s under attack, literally.'”

Scott, Small Business Owner

“It felt like there was something at stake. I didn’t feel like I was killing a random monster.”

Cassandra, Small Business Owner