Case StudyCooking Channel & Food NetworkTasty • Fun

TACO TRIP

Challenge

PRODUCE TWO PROMOS FOR COOKING CHANNEL’S “TACO TRIP” ON A ONE DAY SHOOT IN AUSTIN, TEXAS WITH TALENT BETWEEN SHOW PRODUCTION DAYS.

Juniper Solution

THERE’S A CERTAIN ART TO MAKING SOMETHING SO BAD, IT’S GOOD; AN “ALL IN” MENTALITY IS REQUIRED. THANKFULLY WE ALWAYS FULLY COMMIT. WE WORKED NIGHTS SO WE’D HAVE OUR DAYS FREE FOR MEXICAN SOAPS, INGESTING AS MUCH SPANISH LANGUAGE PROGRAMMING AND EATING AS MANY TACOS AS WE COULD POSSIBLY HANDLE, WHICH WAS MORE THAN WE’D LIKE TO ADMIT….THANK GOD THERE’S NO BEHIND THE SCENES!

MUCHO TACOS DELICIOSO!

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Rev Run's Sunday Suppers

Challenge

CREATE A PROMO FOR THE NEW SERIES – A SHOW ABOUT BRINGING FAMILY TOGETHER – WITHOUT HAVING THE FAMILY AVAILABLE FOR THE SHOOT!

Juniper Solution

WE TURN A PERCEIVED WEAKNESS INTO A STRENGTH, PLAYING OFF THE FAMILY ABSENCE TO ESTABLISH THE SHOW’S PREMISE.  WE HAD SO MUCH FUN WITH OUR GOOD FRIENDS AT COOKING WE DECIDED TO PRODUCE TWO INSTEAD OF ONE!

OVER 31,000 LIKES ON INSTAGRAM.
JUSTINE IS NOT IMPRESSED. BUT WE ARE.

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As if one pun wasn’t enough…check out the second spot!

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Holiday Card

CHALLENGE

CREATE A HOLIDAY PROMO FOR COOKING CHANNEL’S WINTER LINEUP HIGHLIGHTING EACH SHOW PERSONALITY SHOOTING ALL OF THE HOSTS TOGETHER IN A ONE DAY SHOOT!

 

SOLUTION

FUN IS THE NAME OF THE GAME WHEN IT COMES TO COOKING CHANNEL! WE DEVISED A STORY THREAD USING MATCH CUTTING TO WEAVE US THROUGH OUR CUSTOM BUILT SETS – DESIGNED TO FIT EACH SHOW HOSTS PERSONA – CREATING A 3D DIMENSIONAL HOLIDAY GREETING CARD.

See How the Fun was made!

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Next Up...

Summer Sundays

CLIP SPOT

IN BRANDING FOOD NETWORK’S SUMMER BLOCK OF PROGRAMMING, WE TOOK OUR QUEUE FROM THE SEASON ITSELF, USING SIMPLE DESIGN AND AN ENGAGING EDIT TO EVOKE THE MAGICAL SPIRIT OF SUMMER NIGHTS.

SEE SOME DESIGN EXPLORATIONS BELOW

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Iron Chef

PROMO SPOT

WE BROUGHT THE LIGHTS DOWN LOW TO SHOOT THE IRON CHEFS FOR FOOD NETWORK. HIGH CONTRAST, DRAMATIC LIGHTING AND MORE THAN A FEW GLINTS OFF CUTTLERY PERFECTLY SET THE DRAMA FOR THE SHOW’S COMPETITION.

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