Case StudyCHEWY.COMcolorful • whimsy

Challenge

HELP DEFINE CHEWY.COM’S VISUAL BRAND IN IT’S FIRST BROADCAST SPOT, POSITIONING THEM AS THE PREMIERE PLACE TO SHOP IN THE ONLINE PET SUPPLY MARKET.

Juniper Solution

THE FINE FOLKS AT CHEWY CAME TO JUNIPER JONES LOOKING FOR A CREATIVE VERSION OF A DIRECT RESPONSE AD. PUT A DOG ON SCREEN, RIGHT? SIMPLE AS THAT? WE DECIDED THE BEST WAY TO TALK TO A PET OWNER IS TO THINK LIKE A PET. WHAT’S IT LIKE FOR OUR BEST FRIENDS TO RECEIVE A PACKAGE FROM CHEWY.COM?

MIND. BLOWN.

< check out the behind the scenes!

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