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Project

CBS SPORTS NETWORK

Challenge

CREATE A HIGH-END GRAPHIC SYSTEM THAT IS CONSISTENT ACROSS TWO NETWORKS - CBS SPORTS NETWORK AND CBS BROADCAST - TO PROMOTE GAME TUNE-IN AND DRIVE VIEWERSHIP BETWEEN CHANNELS.

Juniper Solution

CBS SPORTS NETWORK CAME TO US LOOKING FOR A SHIFT AWAY FROM THE TYPICAL “SPORTS GRAPHIC LOOK” (I.E. CLUNKY 3D GIRDERS), SO WE GOT TENACIOUS WITH THE D, DESIGNING A BOLD PACKAGE THAT IS FRESH AND CLEAN, ORGANIZED AND EASILY READABLE, QUICKLY ADAPTABLE FOR FAST MOVING GAMES, WITH AN EVER EVOLVING LOOK TO HELP PREVENT VIEWER FATIGUE.

ENDZONE CELEBRATIONS FOR ALL!

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