Case StudyBrookfieldInformational • Inviting

Challenge

INTRODUCE BROOKFIELD PROPERTIES TO THE GENERAL PUBLIC IN A RELATABLE WAY THAT SPEAKS TO THEIR INVESTMENT IN THEIR NEIGHBORHOOD AT LARGE AND THE SURROUNDING COMMUNITY.

Solution

WORKING CLOSELY WITH BROOKFIELD NEW YORK, WE STRATEGIZED, DEVELOPED THE CONCEPT, AND WROTE THE SCRIPT FOR AN INITIAL 2X 1:30 SPOTS THAT WOULD AIR DURING THE TRIBECA FILM FESTIVAL PRE-SHOW AND LATER LIVE ON THE WEB. WE ILLUSTRATED AND ANIMATED THE SIGNATURE VIDEOS, ESTABLISHING A DESIGN LANGUAGE THAT HAS COME TO DEFINE THE BRAND. WE’VE SINCE WORKED ON CONTENT FOR BROOKFIELD’S BRANCHES IN SYDNEY, WASHINGTON DC, AND LOS ANGELES TO NAME A FEW.

The process started 3 years ago…

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And then spread rapidly!

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Here’s the full story

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