Case StudyBrain Gamesclever • comedic

Challenge

PROMOTE NATIONAL GEOGRAPHIC CHANNEL’S FIFTH SEASON OF “BRAIN GAMES” IN A NEW, UNIQUE WAY THAT REENERGIZES THE SUCCESSFUL FRANCHISE BY SETTING IT OUTSIDE THE TRIED AND TRUE PERCEPTION-BASED “CAMERA/EYE TRICKS” USED IN PAST PROMOTION.

Juniper Solution

WE WENT COMEDY, A GENRE NOT OFTEN ASSOCIATED WITH “BRAIN GAMES,” FOCUSING ON LEGENDARY 80’S ACTION HERO DOLPH LUNDGREN’S LESSER KNOWN ASSET – HIS POWERFUL BRAIN MUSCLES – AND THEIR CONTRADICTION WITH HIS PUBLIC PERSONA. THE RESULTING A-HA MOMENT REVEALS THE THERAPEUTIC NATURE OF BRAIN GAMES.

SET YOUR BRAIN FREE!

the cutdown (our version of an action sequel) >

http://juniperjones.tv/assets/uploads/2015/12/NatGeo_Dolph_5-600x338.jpg

< check out the behind the scenes

http://juniperjones.tv/assets/uploads/2015/12/NatGeo_Dolph_71-600x338.jpg
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